Рекламні комунікації читання та книжок: використання міфологеми

Authors

  • Антоніна Мямліна Дніпропетровський національний університет залізничного транспорту ім. В. Лазаряна

Keywords:

Mythologema of Hero, social communication, advertising, books, Hero’s mythologem in advertising of books and reading promotion print materials.

Abstract

The article deals with communications devoted to reading and books: promo materials of libraries, publishing houses, bookstores, PSA. Attention focused on the mythologema of Hero as the most strong technology in advertising and communication process.

Author Biography

Антоніна Мямліна, Дніпропетровський національний університет залізничного транспорту ім. В. Лазаряна

Медіа-експерт науково-технічної бібліотеки

Downloads

Published

2015-08-04

How to Cite

Мямліна, А. (2015). Рекламні комунікації читання та книжок: використання міфологеми. Proceedings of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv, (7(23), 452–466. Retrieved from https://zapysky-lnnb.lnnb.lviv.ua/article/view/370

Issue

No. 7(23) (2015): Proceedings of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv

Section

Book science. Periodicals science. History of publishing

License

Copyright (c) 2015 Антоніна Мямліна

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).