Порівняльний аналіз інноваційного та традиційного PR-інструментарію сучасного бізнесу

Authors

  • Оксана Тодорова Київський національний університет культури і мистецтв

Keywords:

innovation, communication in innovation, innovative PR-tools, innovations in communications, convergence, multimedia content, corporate books, Facebook, viral editor, interactivity.

Abstract

The purpose of this article is to analyze the characteristics of innovative and traditional PR-tools. The scientific and methodological understanding of the advantages and disadvantages of corporate publications, account in social networks, corporate books, the specificity of their content, and other characteristics that affect the efficiency of interaction with the audience PR-effect.

Author Biography

Оксана Тодорова, Київський національний університет культури і мистецтв

Викладач кафедри реклами і зв’язків з громадськістю

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Published

2014-10-13

How to Cite

Тодорова, О. (2014). Порівняльний аналіз інноваційного та традиційного PR-інструментарію сучасного бізнесу. Proceedings of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv, (6(22), 163–171. Retrieved from https://zapysky-lnnb.lnnb.lviv.ua/article/view/395

Issue

No. 6(22) (2014): Proceedings of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv

Section

Book science. Periodicals science. History of publishing

License

Copyright (c) 2014 Оксана Тодорова

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