Реклама у західноукраїнських та українських еміграційних календарях 1920-х рр.: типи і стереотипи

Authors

  • Любов Кужель Львівська національна наукова бібліотека України ім. В. Стефаника
  • Ірина Жеваженко Львівська національна наукова бібліотека України ім. В. Стефаника

Keywords:

advertising message, bookselling and publishing bibliography, calendar, Ukrainian book.

Abstract

The article examines the types of advertisements in the Western Ukrainian and Ukrainian emigrant calendars in the 1920’s and discusses the main principles of advertisement organization in the calendars of the aforementioned period based on the archival materials of the Central State Historical Archives of Ukraine in the City of Lviv. Advertising activities of bookselling and publishing institutions of the researched period are examined as a source for the bibliography of the Western Ukrainian and Ukrainian emigrant books published in 1919–1939 years.

Author Biographies

Любов Кужель, Львівська національна наукова бібліотека України ім. В. Стефаника

Науковий співробітник відділу наукової бібліографії

Ірина Жеваженко, Львівська національна наукова бібліотека України ім. В. Стефаника

Провідний бібліограф відділу наукової бібліографії

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Published

2013-08-04

How to Cite

Кужель, Л., & Жеваженко, І. (2013). Реклама у західноукраїнських та українських еміграційних календарях 1920-х рр.: типи і стереотипи. Proceedings of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv, (5(21), 116–139. Retrieved from https://zapysky-lnnb.lnnb.lviv.ua/article/view/426

Issue

No. 5(21) (2013): Proceedings of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv

Section

Book science. Periodicals science. History of publishing

License

Copyright (c) 2013 Любов Кужель, Ірина Жеваженко

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